The screen is just a few steps away from Helsinki Central Railway Station, Sokos, Lasipalatsi, Postitalo, and Kiasma, and it also captures traffic along Mannerheimintie.

This location is one of Helsinki’s busiest hubs for foot traffic, public transport, and car traffic.

Every day, the area sees a high volume of commuters, shoppers, and both domestic and international visitors. The screen effectively reaches people on foot, drivers, and tram and bus passengers from multiple directions.

The site’s OTC reaches up to 3 million contacts per month, making it one of the most visible digital out-of-home advertising surfaces in central Helsinki.